翻訳と辞書 Words near each other ・ Social Market Foundation ・ Social marketing ・ Social Marketing Company ・ Social marketing intelligence ・ Social Marketing Quarterly ・ Social media ・ Social media analytics ・ Social media and political communication in the United States ・ Social media and suicide ・ Social media and television ・ Social media and the Arab Spring ・ Social media as a public utility ・ Social media bubble ・ Social Media Examiner ・ Social Media Giving Day ・ Social media in the fashion industry ・ Social media intelligence ・ Social Media Language Learning ・ Social media management system ・ Social media marketing ・ Social media measurement ・ Social media mining ・ Social media newsroom ・ Social media optimization ・ Social media surgery ・ Social media therapy ・ Social Media Working Group Act of 2014 ・ Social medicine ・ Social messaging ・ Social microcosm Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Social media in the fashion industry ： ウィキペディア英語版 Social media in the fashion industry Social media in the fashion industry refers to how brands in the named sector connect with their target market through social media outlets such as Facebook, Twitter, and YouTube. According to Macala Wright Lee, CEO of FashionablyMarketing.Me, "Until recently, the fashion industry has been fashionably late to the social media party, refusing to adopt it at all, or merely adopting one-way communication via social networks and RSS feeds for sales and promotions."〔(), Wright Lee, Macala. "5 Ways Social Media Changed Fashion in 2009." 2010 January.〕 Many brands initially believed social networking would weaken the relationship with consumers, but for most it has turned into a "genuine interaction between brand and client.".〔 These brands use social media as a contemporary platform to connect with younger demographics.〔California Apparel News. 23 June 2011. 〕 Becoming a part of the social media network allows companies in the fashion industry to capture a large audience. According to Macala Wright Lee, "The Fashion Industry has adopted social media as a marketing platform to reach their customers online and reignite brand passion and customer loyalty."〔 The easily accessible, conversational nature of social media makes it an ideal platform for building consumer trust and loyalty - crucial components of fashion marketing. Brands attempt to distinguish themselves in social media by offering promotions, perks, and discounts. ==How organizations use social media== Fashion brands most often utilize social media for advertising. Other uses include reporting news, updates, announcements, events, promotions, and customer service. For example, organizations can use Facebook to promote events and give full news stories. They can use Twitter for shorter updates and announcements. The company decides which sites to use and controls how these sites display their image. Companies’ awareness of society’s dependence on technology drives them to delve into social media. A study by Morgan Stanley suggests that mobile internet use will surpass that of desktop internet use by 2015.〔The Mobile Internet Report. Rep. Morgan Stanley, 15 December 2009. Web. 11 July 2010. 〕 Social media has enabled consumers to feel more "connected" to companies. It has also proven to give more exposure to individual brands. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Social media in the fashion industry」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.